El Paracaidista

El Paracaidista: la guía del recién llegado y de todos

Super Promotion!
Paper version: South Florida - See it here
Online version: nationwide, Latin America and Europe

In its 8th year of really working for the Hispanic Community
as a leading alternative media

Media kit here
Sample of distribution points here

We thank you for considering advertising in our innovative -and most of all useful- newspaper and website. Our actual promotion for your campaign is detailed below. As you may know, El Paracaidista: la guía del recién llegado y de todos (The Parachutist: the newcomer and everybody's guide) is a monthly orientation guide in paper and online (www.elparacaidista.com) devoted to help newcomers and long time residents of South Florida, as well as Hispanics in the rest of the US, Latin America, and Europe to understand, and navigate the US system.

We keep the South Florida Hispanic community well informed, and correctly guided on daily practical issues such as how to validate your foreign professional title or how your children can gain college credits for free while in high school, or what to do if you get paid a bad check (and how to prevent it), how to access affordable health services, as well us how to check if your lawyer has clean records.

El Paracaidista is a monthly radar that brings South Florida reality, US system's ways, laws, community programs available, citizens' rights & duties, and almost anything people need to know to settle, adapt, and acculturate successfully, as well as to advance in their daily lives by having the power of information. It has proven to be the most useful tool for people who have been living in Florida over 25 years. It was launched in May 2001, and it is the only monthly "How to" Guide that is helping the community by addressing the Hispanics need of serious, dependable, and trustworthy information.

Key data:

1- Our circulation of 21,000 monthly copies is audited by CAC (Certified Audit of Circulations), since 2004, with almost 800 points of distribution where readers find El Paracaidista free of cost every month in Miami-Dade, Broward, Palm Beach, Orlando, and Kissimmee.
We have 10 issues per year.

2- We are reaching almost 160,000 readers monthly, of all Latin American countries of origin, with our paper version (passing along readership estimated in 6) and online edition (over 30,000 unique visitors per month).

3- Collectable publication; people keep it; therefore your Ad has long term duration effect.

4- We have over over half million hits every month in our website www.elparacaidista.com (from Latin America, U.S., and South Florida), with over 30,000 unique visitors monthly.

5- We are the only serious and dependable Orientation Guide for Hispanic Newcomers and Long Time Residents. We help them settle and succeed while they are in South Florida.

6- We have distribution in South Florida's main counties: Miami-Dade, Broward, and Palm Beach, plus Orlando and Kissimmee.

8- We are proud Members of the National Association of Hispanic Publications (NAHP), and we are certified as minority business by the Southern Florida Minority Supplier Development Council (SFMSDC).

9- El Paracaidista was awarded two National Association of Hispanic Publications' José Martí Publishing Awards in March 2009 as Best Newsprint Magazine, and Best Article in Community/Health Service. In September 08, the Adult Community Educators Network of Florida (ACE Florida) bestowed Ira Guevara with the award Media Promotion of the Year 2008 for her continuous efforts to improve the lives of adult learners in South Florida. Yahoo! en Español awarded the online version www.elparacaidista.com the Worldwide Prize "Best Website in Spanish" in 2003 for its excellent journalistic articles, high traffic volume, and quality of design. And The Miami New Times gave El Paracaidista the Prize "The Best of Miami" in "Best Resource for Recent Arrivals" category in 2002.

Actual Promotion:
6 issues + 1 bonus issue
¡With the buy of six (6) Ads we give you one for free of equal value! (7 consecutive editions). ¡A full month of free circulation in the paper and website www.elparacaidista.com! From Apr 10 to Nov 10 (bonus). Here are our net rates for this promotion:

Classified only $18 per issue ($108 advanced payment required - maximum 15 words).
1/16 Page only $60 per issue. $78 color.
1/8 Page only $120 per issue. Color $156.
1/4 Page only $230 per issue / includes a banner with link to website or email (article level). Color $299.
1/2 Page only $415 per issue / includes a banner with link to website or email (section level). Color $539.
1 Page only $600 per issue / includes a banner with link to website or email (all website). Color $780.
Double Spread $1,850 per issue / includes a banner with link to website or email (all website), in color.
Inside cover/inside backcover $1,460 per issue / includes a banner with link to website or email (all website) $1,890 in color.
Backcover $2.500 per issue / includes a banner with link to website or email (all website), in color.

Deadline: March 20th, 2010

Ad Dimensions
1/16 Page: 2.5 x 1.75 inches (vertical orientation)
1/8 Page: 3.5 x 2.75 inches (vertical or horizontal)
1/8 Page: 4.75 x 1.75 inches (column)
1/4 Page: 3.5 x 4.75 inches (vertical or horizontal)
1/4 Page: 7.5 x 1.75 inches (column)
1/2 Page vertical: 3.75 x 10 inches
1/2 Page horizontal: 7.5 x 5 inches
1 Page: 7.5 x 10 inches
Format: pdf, tif, jpg in 300 dpi resolution.

Banner Sizes:
468 x 60 pixels (72 dpi - GIF, JPG, Flash- max.15K file size).

Call now at 786-553-4008 to take advantage and reach the Hispanic market in the main South Florida three counties Miami-Dade, Broward, and Palm Beach, plus Orlando and Kissimmee, and readers all over the nation, Latin America, and Europe with our online version.

Deadline for April 10 issue is on March 20th, 2010.
We can design your Ad and banner for its use in El Paracaidista for only $25.

Send your Ad and request via email to: publicidad@elparacaidista.com.

El Paracaidista
P.O. Box 416501
Miami Beach, FL 33141
786-553-4008
Fax 305-866-9033
Copyright © Clave Corporation
El Paracaidista ® is a publication and registered trademark of
Clave Corporation